Increased internationalisation within business
Innovation Norway aims to contribute to increased
internationalisation by mediating knowledge about and exploiting
opportunities in international markets. Innovation Norway also
aims to contribute to the exchange of technology and knowledge
with other countries. The results from 2006 indicate that
Norwegian companies have a stronger international focus than
previously.
Innovation Norway’s work to increase internationalisation focuses
on three areas:
1. Spreading knowledge concerning international markets
Innovation Norway aims to contribute to increased knowledge within
business concerning international markets and opportunities.
In total, Innovation Norway’s overseas network and head
office processed 24,600 general enquiries concerning
internationalisation in 2006, an increase of over 10 percent
compared with 2005.
Amongst the initiatives to increase companies' knowledge of
international market opportunities are courses and human resource
development programmes through Innovation Norway’s Export School.
During 2006, the International Trade Regulations department
replied to approximately 2600 questions concerning customs charges
and duties, documentation, delivery terms and international
contracts. The newsletter Eksportaktuelt (“Export News”) is free,
published every other week and has 4800 subscribers. The Euro Info
Centre (EIC) department has specialist expertise relating to the
EU and EEA and a remit which includes the provision of information
concerning existing and new financing schemes. During 2006, EIC
responded to 9600 enquiries and had 8704 unique hits on its
website during the period July to December 2006. EIC is mostly
used by small businesses, particularly production companies.
2. Exploit international market opportunities
Innovation Norway aims to contribute to increased international
activity within industry.
The customer effect survey that was carried out in 2006 shows that
Norwegian companies who received services from Innovation Norway
in 2002 recorded a growth in turnover as a result of participating
in Innovation Norway's projects of 44 percent in regional
Norwegian markets. This is unchanged from 2005. The growth in the
national market was 36 percent in 2005 and 42 percent last year,
an increase of 6 percent. The growth in turnover in the
international markets was 18 percent in 2005 and an even more
impressive 28 percent in 2006. The fact that the companies had the
largest increase in turnover in percentage terms in the
international markets could indicate a more international focus
amongst the companies.
Among the schemes to increase international activity within
business are the INT programme (the Internationalisation of Newly
Established Technology Companies), FastTrack (a cutting-edge
initiative aimed at technology-driven companies and so-called
“born globals”) and the Springboard initiative (which helps
Norwegian companies to exploit the offer of access to foreign
research and industrial parks, networks, financial tools and other
assistance for companies that are looking to succeed in
international markets).
The SMB-I scheme, Research and development contracts, also known
as ‘OFU/IFU’, and defence procurement and buyback are other
schemes. Within business development and aid, the most pivotal
initiatives are the contingency system NOREPS, or Norwegian
Emergency Preparedness System, the Matchmaking programme for South
Africa and India, and Industry's aid conference, the annual
national meeting arena for industry and aid.
3. Exchange international technology and knowledge
Innovation Norway aims to help Norwegian companies to exploit
technology and knowledge developed abroad and to export Norwegian
technology. We will achieve this by establishing and developing
networks with Norwegian and overseas companies. In 2006, almost
2300 Norwegian and 2600 foreign companies took part in networks
and alliances, on study trips and seminars organised by Innovation
Norway.
The scheme Innovation Norway Business Development Projects (INBDP)
will help to ensure that Norwegian companies are given relevant
information concerning technology and market opportunities in
other countries. Innovation Norway also has technology envoys who
collect information concerning technology and expertise
internationally, mediate it and assist Norwegian innovation and
research environments.
Focus in 2007
In spring 2006, Innovation Norway, with the Euro Info Centre as
project leader, began a complete review of the EU work within the
organisation. The final report has been published and will be used
as a basis for potential improvements to the future work with the
EU in Innovation Norway. Another change in 2007 is that the
Springboard initiative will become part of the International
growth programme.
Innovation Norway is also working on new routines and organisation
for INBDP in order to make the scheme more targeted and effective.
This change will result in new criteria for which projects will
receive support, and knowledge concerning technology and market
opportunities will be made available to everyone on the internet.
The change will also enable the regional and overseas offices to
work even more closely.