Offices in America
The employees who work in the various offices have detailed knowledge of the most important sectors in the most relevant markets for Norwegian business. We put Norwegian business and industry in contact with the right environments in the markets we operate in, and help Norwegian companies, among other things, with assessment of market opportunities, market entry and establishment in the markets.
With 334 million inhabitants, the USA is the world's largest consumer market with strong purchasing power. As a result of, among other things, the Inflation Reduction Act (IRA), the country is planning huge infrastructure investments that will give Norwegian companies a number of new market opportunities in hydrogen, offshore wind, the battery industry, electrification, carbon capture and storage. The country is also an important market with great opportunities for Norwegian companies in health, smart societies, defense technology and for the Norwegian tourism industry. American tourists stay a long time, leave a lot of money, visit the whole country and often come during the shoulder seasons.
USA, New York
Main focus: offshore wind, smart buildings, green transport, health technology and tourism
In the commercial and financial capital of the world, billions of dollars are being invested in the development of offshore wind as the energy source of the future, and smart building solutions as a result of new legislation designed to reduce carbon emissions. The city also has an increasing need for greener transport, at sea and on water, and the health market has the world's greatest demand for new health technology and medicines.
USA, Houston
Main focus: energy, renewable energy and maritime
Houston is the energy capital of the world in respect of the oil and gas industry. At the same time billions of dollars are being invested in order to access innovative technology and renewable energy solutions – ranging from hydrogen, solar energy and offshore wind to carbon capture. The same applies to the maritime industry with its need for electrification of the ferry and fishing fleets, as well as the renewal and construction of boats for the offshore wind initiative.
USA, Silicon Valley
Main focus: technology development
We are well positioned in the world's technology and innovation epicentre, Silicon Valley – the place where the world's most innovative companies and innovators come together to develop next-generation solutions. We are helping Norwegian entrepreneurs to test their own business models and to gain insight and market validation. 60 per cent of all venture capital investment in the United States comes from this region.
USA, Washington D.C.
Main focus: defence and security
Our office in the capital of the United States focuses on the defence industry and defence technology. In close cooperation with Norwegian business and industry, we are actively engaged in positioning Norwegian companies against relevant networks and decision-makers at government and business level. We are also actively working on market access for companies with solutions that are more widely required by the American defence industry.
Canada, Toronto
Main focus: renewable energy, health, aquaculture and maritime
Canada is the world's second largest country and has the world's longest coastline with 180 ferry routes. The country needs new sustainable solutions and is a very important market for the Norwegian aquaculture industry. Like Norway, Canada depends on its rich natural resources and seeks to have a zero-emission society by 2050. The country has an attractive health market and a growing need for new infrastructure, new sustainable transport solutions and green energy.
Brazil, Rio de Janeiro
Main focus: renewable energy, maritime, aquaculture and infrastructure
Brazil is our most important market in South America with a particular need to develop offshore wind, hydrogen production, carbon capture, solar energy and energy storage. Many large Norwegian industries and companies have a strong presence in the country, and Norway has very good relations with the authorities and business. Our office in Rio also follows the markets of Chile, Argentina and other South American countries. In Chile, the aquaculture industry and tunnel technology/infrastructure are particularly important.